What time is it?

Well, recently it was time for me to buy a watch.  So I went to Target and checked out their cheap watch section.  Almost immediately, a huge Darth Vader watch caught my eye!  But it was way too big, and definitely not a woman's watch.  Then I saw this watch:

Check it out.  Probably one of the most random watches I've ever seen—what's with all the rhinestones?  I don't know!  What's with the fake hematite wristband?  I don't know!  BUT it is covered with elephants walking all around its face.  To remind me that no matter what time it is, it is also ELEPHANT TIME.